Convincing your customer and your own development team that
this new idea is worth it.
Responsibility without any actual authority
Who should be involved in the discussion?
Role doesn’t qualify, but customer exposure. Anyone having
direct exposure to customer reality. Sales hearing, support
investigating failures, engineer processing requirements.
What makes a good product
It’s all about delivering a cohesive product with well defined
boundaries.
Avoid death by preference.
Every optional feature, configuration switch is hidden
cost.
There is no small change. Do not use effort as a reason to
make a product.